商务英语电子邮件中的合作和礼貌原则探析（Analysis of cooperation and politeness principle in Business English E-mail）.docVIP

商务英语电子邮件中的合作和礼貌原则探析（Analysis of cooperation and politeness principle in Business English E-mail） Abstract: in this paper, based on the theories of pragmatics, through the analysis of the cooperative principle and the politeness principle in Business English in the email application, discusses the basic principles of business English writing e-mail, to provide reference for business English email writing. Key words: Business English E-mail cooperation principle politeness principle The development of electronic information technology brings great convenience to international business, a dozen years ago, very common telegram communication has gradually been the expression of modern means of communication, clear and direct - mail instead of fast. As an important form of modern business communication, business English e-mail is playing a more and more important role and has become the most basic communication method in international business communication. According to the survey, in the business contacts in about 90% of people use e-mail to contact the business (He Guangming, 2006), people often need to deal with the unknown or poorly understood, which requires in the process of information transmission to avoid mistakes and misunderstandings, but also as far as possible to shrink hair pieces and the recipient of that information time. However, the rapid spread of e-mail tends to make people ignore their proper standards. In international business, an irregular business email will not only damage the companys image, but also make it difficult to understand. If there is any information error, it will lead to failure of communication and heavy economic loss. Therefore, it is necessary to establish an internationally accepted exchange principle that allows people from different cultures and different native languages to communicate smoothly. The principle of politeness and cooperation is an important conversational theory in modern linguistics. It is not only fully embodi