小品牌切割大市场（Small brands cutting big market）.docVIP

小品牌切割大市场（Small brands cutting big market） The Joy Luck Club is a regional brand of ice cream, the scope of product sales mainly in Jiangxi, Hubei and Hunan provinces, the annual operating results in two hundred million yuan. In recent years, the face of Mengniu, Yili and other brands of ice cream products rising rapidly, oppressed, have to find new sources of profit. After a careful review, we are now preparing to step into the frozen food sector. Frozen food and ice cream have similar cold chain systems and sales channels, and forget the season is the opposite, you can maximize the full use of existing resources of the enterprise. At the beginning of August 2006 I went to Jiangxi lectures, may have met its leaders. With frozen food, competition in this area is not really easy. Miss, three, Longfeng, Wanchai ferry and other brands have to build up a strong competitive barriers, whether their brand effect is the production and sales scale, have gained great achievements. They are definitely an unattractive little brother. The Joy Luck Club preparing traditional staple food, including frozen series Boiled dumplings wonton, fried dumplings three products, through a comprehensive and in-depth insight into the product, we found that these three products are relatively competitive brand products without superiority. As a latecomer who has neither brand influence nor product competitiveness, how can we win our own living space in the face of such powerful and numerous competitive brands? The position of the strong is difficult to shake, especially when they have established a strong consumer awareness. No matter is missing, three, dragon wind or Wanchai ferry they are frozen traditional staple products, all have their own strong projects, such as missing fried dumplings, Boiled dumplings, three Boiled dumplings, the Glutinous Rice Balls, wind dragon wonton, Wan Chai pier Boiled dumplings, after years of development, they have accumulated a competitive advantage obviously,