理财艺术（Financial Art）.docVIP

理财艺术（Financial Art） The art of financial management -- coordination of liquidity, risk and profitability Modern enterprise financial management pays more and more attention to the liquidity, risk and profitability of the enterprise. The rise and fall of the three is closely related with the. Unity between nature and contradictions, in a sense is the core of enterprise financial management to coordinate the relationship between the three, so as to achieve the best combination. I. the unity of liquidity, risk and profitability Liquidity is the ability of an enterprise to meet the cash requirements at any time. Risk refers to the possibility of business losses caused by various uncertainties in enterprise management. Profitability is the ability of an enterprise to make a profit. Fundamentally speaking, the two are complementary and inseparable, and the unity between them is manifested in the following two aspects: 1, strong liquidity is to improve the profitability of the conditions and reduce risk guarantee. Every aspect of enterprise management must revolve around the central operation of profit maximization. Financial management is an important part of enterprise management, the basic duty of financial personnel is to enable enterprises to maintain a good financial situation, there is a strong ability to pay to repay debts, cash dividends, increasing non cash assets, cash costs, ensure meet the reproduction. When liquidity is strong, on the one hand, enterprises have enough cash to pay the costs, provide a guarantee for profit; on the other hand to improve solvency, and improve corporate reputation, create a good financial environment, make the enterprise financing ability enhancement, more profitable to provide capital guarantee for enterprises to obtain. 2, profitability determines the liquidity of enterprises and the ability to resist risks. Profit is the main guarantee for enterprises to take risks. When enterprises lose their assets, they should first make use