从优秀到卓越河南品牌群的营销崛起探讨(Discussion on the rise of marketing of Henan brand groups from excellence to excellence).docVIP
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从优秀到卓越河南品牌群的营销崛起探讨(Discussion on the rise of marketing of Henan brand groups from excellence to excellence)
从优秀到卓越河南品牌群的营销崛起探讨(Discussion on the rise of marketing of Henan brand groups from excellence to excellence)
First of all, I would like to say hello to all the delegates who participated in this forum. I left five years ago and I am very excited to be back today.
Today, one of the themes I share with you is the discussion of the rise of marketing in Henan brand groups from excellence to excellence. The earliest I use the central brand, I thought I was held into Henan, on the outside when I talk about the Central Plains, they may not be in Henan on Henan, when people may not take you as the central plains. First of all, let us review the current market, especially in this Chinese market, is creating a brilliant brand group in Henan, I probably cited a few better performance. There may also be some very good, I did not list, as Henan people, I see these brands, I am very proud, I also recommend caring for friends in Henan, applaud for these brands.
Really, they do a very good, but we have seen one of my title, from good to excellent, that is to say in the good behind we might have some problems, big or small, we compare.
We look at the comparison group in Henan brand Chinese industry status, comparison, comparison of market performance, I made a very offbeat contrast, contrast is the Shaolin Temple and Mount Huangshan, in my eyes, the Shaolin Temple is also the Henan brand, visibility is very high, the social benefit is very high, no one place in China can compete with the Shaolin Temple, but we all know, its economic benefit is poor, at the same time another place in Mount Huangshan tourism industry development, especially economic development than we are many.
Another is Shuanghui group, talking about Shuanghui really hate and love, why? In my mind, I can do a survey, we avoid Wahaha and Wuliangye, and Shuanghui compared to, we think that is bigger, more cattle? Because I feel inside, a lot of contact with friends or what I feel inside, feel that Wahaha Wuliangye Niu
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