定制产品策略,突破区域市场（Customized product strategy to break through the regional market）.docVIP

定制产品策略,突破区域市场（Customized product strategy to break through the regional market） With the advent of the era of sophisticated marketing, it is difficult for enterprises to win all the markets with one product or one kind of marketing. Therefore, the marketing of plates based on regional market has become the mainstream. On the regional market tailored product strategy will break the regional market nance. Why should regional product strategy be implemented? The product is the carrier and the basis of marketing activities, if the product strategy mistakes, then everything will be less effective or even become futile. Therefore, regional marketing needs regional product strategy to pave the way for it. Regional product strategy will be the basic strategy of regional market, and its advantages lie in: First, to better meet the needs and characteristics of regional markets. China has a wide range of sources, and the cultural, geographical, climatic and living habits of different regions are very obvious. The regional product strategy will be closer to the consumers of the regional market than the national product strategy. Two, a blow to competitors. If not because of the disparity between the strength and competition in the country to compete in the regional market, so the weak link for competitors to formulate the corresponding product strategy can be effective against competitors, in the middle of the market as strong as iron ripped a hole. Three, improve the marketing efficiency of regional market. Only focus on promising products in the regional market, give up those laborious and bite the bones, marketing resistance, marketing efficiency improved. Four, save the marketing cost of regional market. Whether it is selling products or unsalable products are marketing costs, and often pay for unsalable products marketing costs more than selling products, through effective product portfolio in the regional market, get rid of spending more money for less products can save t