美通社-企业英文新闻稿的四个典型模板.doc

美通社-企业英文新闻稿的四个典型模板 企业英文新闻稿的四个典型模板 怎样撰写一篇标准的企业英文新闻稿？您对此是不是心存纠结？当没有正确的新闻模板，纵使有再多好的新闻点，可能也无法突出重点顺畅表达。如何正确的撰写一篇英文稿件以引起媒体和受众关注，达到更有效的传播呢？美通社中国编辑部的英文编辑，结合处理企业英文新闻稿的丰富经验，为常需要撰写英文新闻稿的朋友们，整理了四类最为常见的新闻稿件模块与大家分享，帮您解惑。同时也列举了美通社客户所发布的新闻稿中，较为典型和优秀的几篇，希望大家从中获益。 常见的四类英文新闻稿类型及写作模版要点 （一） 企业社会责任/赞助类CSR-Sponsorship 新闻稿标题： [COMPANY] to Team with [PARTNER] to [EVENT GOAL] （这样的新闻稿标题模板，让读者清晰得了解新闻的事件。） 典型新闻稿举例： （1）Mary J Blige Joins Forces with Belvedere Vodka and (RED)(TM) to Help Save Lives （2）Moet amp; Chandon and Filmaid Asia Announces the Power of Film Gala 正文 Feb. 23, 2012 /PRNewswire-Asia/ — [COMPANY NAME], a leader in [INDUSTRY], is joining forces with [PARTNER NAME] to help [EVENT GOAL] by [EVENT DETAILS]. Proceeds from the event will go towards the [FOUNDATION/CHARITY NAME] which will [FOUNDATION/CHARITY GOAL].（首先对活动的主要元素做一阐述） [MORE EVENT DETAILS amp; PARTICIPANTS]（更多关于活动的细节以及参与者整个活动的主线内容和参与者，用以体现活动性质和主题内容） [QUOTE FROM PARTICIPANT/PARTNER]（活动参与者或合作方的引语，从而侧面讲述活动的内容） [COMPANY QUOTE] （主办方对举办这次活动的介绍或引语，提升主办方的形象） [PARTNER BOILER] （合作方的简介，提升活动的形象） [COMPANY BOILER] （对公司进行简介，再次加深公司的形象） [CONTACT DETAILS] （联系方式） Example I: Mary J Blige Joins Forces with Belvedere Vodka and (RED)(TM) to Help Save Lives LOS ANGELES, Feb. 10, 2012 /PRNewswire-Asia/ -- Hollywood stars and LA’s finest attended Belvedere Vodka’s pre-Grammy party at Avalon to celebrate its partnership with (RED)? to raise proceeds for the Global Fund - among the world’s leading financiers of programs to fight HIV/AIDS in Africa. (Photo: ) Chelsea Handler, Forest Whittaker, Sheila E, Kelis, Heather Graham, Sam Trammell, Malin Ackerman, Sophia Birch, Natasha Bedingfield, Skrillex, Tulisa Constavalos and Paris Hilton all attended a private performance by Grammy award-winning artist Mary J Blige who performed some of her greatest hits including ‘Family Affair,’ ‘One’, ‘No More Drama’ and ‘Just Fine’. During the event, guests were able to view the spectacular (BELVEDERE)RED Double Sphere Hanging, a specially-commissioned