《国际市场营销》教学大纲-商学院-上海师范大学.PDF

《国际市场营销》教学大纲 课程名称： 《国际市场营销》 英文名称：International Marketing 学分： 2 总学时： 40 实验（上机）学时： 无 开课专业： 经济学专业 一、课程性质、目的和培养目标： 国际市场营销是经济学专业的限定选修课之一，采用双语教学。该课程的教学任务是向 学生传授国际市场营销主要策略，并通过大量的案例分析，以培养学生解决实际问题的能力。 二、预修课程： 市场营销 三、课程内容和建议学时分配： 章 节 内 容 学时 Chapter 1 Introduction to Global Marketing 2 课时 1 Marketing: A Universal Discipline 2 The Three Principles of Marketing 3 Global Marketing: What It Is and What It Is Not 4 The Importance of Global Marketing 5 Management Orientations 6 Driving and Restraining Forces Affecting Global Integration and Global Marketing Chapter 2 The Global Marketing Environment 2 课时 The World Economy- An Overview Economic Systems Stages of Market Development Stages of Economic Development Income and Purchasing Power Parity Around the Globe The Location of Population 1 Marketing and Economic Development Balance of Payments Trade Patterns Chapter 3 Social and Cultural Environments 2 课时 Basic Aspects of Society and Culture Analytical Approaches to Cultural Factors Social and Cultural Environments: Impact on Marketing Industrial Products Social and Cultural Environments: Impacts on Marketing Consumer Products Cross-Cultural Complications and Suggested Solutions Chapter 4 The Political, Legal, and Regulatory Environments of Global 2 课时 Marketing Basic Elements of Global