高端餐企转型湖锦酒楼为何屹立不倒（High food prices in transition why Kam Lake Restaurant standing）.doc

高端餐企转型湖锦酒楼为何屹立不倒（High food prices in transition why Kam Lake Restaurant standing） High food prices in transition: why Kam Lake Restaurant standing? Author: Information Center source: food news release time: 2013 03, 20 hits: 321 By the end of this year to the beginning of this year, although the value of spring, but a number of Wuhan catering enterprises into the catering industry severe winter. Reporter recently learned that in the food and beverage market downturn under the impact of the environment, many high-end catering enterprises are actively seeking transformation, and Kam Lake restaurant has maintained a stable growth trend, leading the Jiangcheng catering market. Main banquet market positioning Avoid shrinking public spending Since the introduction of the central eight, coupled with the food and beverage industry has been a strong dependence on government consumption and business consumption, leading to many catering enterprises in Jiangcheng under the influence of the environment, the operation of serious decline. According to Kam Lake Restaurant battalion Sales Director Yang introduced, Kam Lake restaurant has always insisted to mass consumption, in addition to annual consumption will be affected to a certain extent, weddings, full moon party, birthday party and other party market consumption compared with previous years, the overall steady state. Willow introduced, last year the entire group restaurant sales growth of about 10%, the first quarter of this year compared to the same period last year the growth rate slowed down, but also maintained at a growth rate of about 3%. This wedding Kam Lake restaurant market has maintained a good momentum, the wedding feast Chinese shop accounted for a larger proportion of sales, the banquet venue is good, good dishes, banquet of good reputation, many customers choose in advance booking banquet, banquet banquet has been booked to shop at present in 2014 November. No matter what of the catering market and restricti