活动鞋步进手艺刷新时管理期 谁来领跑2005（Moving shoes step technology refresh, management period, who will lead 2005）.docVIP

活动鞋步进手艺刷新时管理期 谁来领跑2005（Moving shoes step technology refresh, management period, who will lead 2005） Pronto, 2004 has gone silent, in 2004 the market of sports shoes sales trend, ultra expensive higher sports shoes sports shoes tend to almost dormant, mid-range and frugality and at the same time, along with the consumption of sports shoes technology more and more sophisticated, therefore, sports shoes into the craft refresh period as many manufacturers resonate. 2004 is the year that brand of activity shoe continues to shuffle, also be the year that technology is endlessly renewed. Each vendor managed to find my position at the same time to refresh skills on schedule, sports shoes for the competition from the advertising competition back in technology competition. Nike just took the baton of writing 2K4 2K3 light, Adidas T-MAC4 continues to rival Nike technology, but the domestic brand Erke represented the new so consumers have more choices. Experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by