浅谈影视中的隐性广告（On hidden advertisement in film and television）.docVIP

浅谈影视中的隐性广告（On hidden advertisement in film and television） On in the movie recessive advertising.Txt25 love is a lamp, the darkness of walking distance; love is a poem, a cold heart warm.; love is the wind in summer, is the sun in winter, is the spring rain, autumn fruit. On hidden advertisement in film and television jiaozuo university Graduation thesis (Design) On hidden advertisement in film and television Thesis proposal Writing purpose With the development of television media, more and more advertisers use value of the profit of the platform, the various forms of advertising emerge in an endless stream does not affect the audience, every hour and moment, the dominant advertising stacked there, tired of the audiences attention. There is hidden advertising forms and conform to the times, it is how the propagation principle of changed audience acceptance and understanding of advertising. This article focuses on these two aspects of the authors understanding, in order to better pay attention to this new form of advertising, and better understand the film and television advertising art to the audiences visual enjoyment. Writing outline, abstract Key word I. what is a hidden advertisement? Two, film and television recessive advertisement dissemination present situation Three, the principle of communication of covert advertising (1) from the communicators point of view, star endorsement has a better persuasive effect. (two) from the process of communication, the mode of covert advertising follows the two level communication mode. (three) from the audiences point of view, the psychological effects of information receivers affect the acceptance of information. (four) covert advertising has changed the traditional advertising appeals and communication environment. Four. The form of film and television recessive advertisement (1) appear in the form of a background picture (two) appear in the form of lines (three) recurring necessities, often used as a task (four) a specif