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经销商选择新产品的六个关键点(Six key points for dealers to select new products)
经销商选择新产品的六个关键点(Six key points for dealers to select new products)
The promotion of new products is the dealers to enhance market sales, perfect time to get a new profit point and breakthrough point, with the promotion of new products, dealers can realize the adjustment of product structure, improve the channel network, enhance profitability, and enhance the core competitiveness of the development goals. But if the dealer selection of new products properly, will cause the product backlog, channel blockage, manufacturers and downstream customers. Voices of discontent. And other undesirable phenomena, and will bring heavy economic burden to the dealer and thought.
The choice of new products is a knowledge, as dealers, in order to better choose suitable for their promotion of new products, we must grasp the following six key points.
Is the product currently in demand?. The dealer selection of new products, the first to see whether this product is your current need, if not their own needs, even if the investment policy of further concessions, more attractive, we must strengthen our position and practice, otherwise, eventually suffered losses will still own. For example, a liquor dealer, already two agents on behalf of high grade liquor products, enterprise development situation is gratifying, but one year Mid Autumn Festival on the eve of a small scale liquor factory, dished out the send a car to travel abroad to send bait, he was infatuated with reward, all of a sudden hit 200 thousand yuan in cash to the manufacturer, the wine into the back, because the high degree of taste, not suitable for local consumption, therefore, a large backlog of products, capital chain is broken, the other selling liquor can not buy, let him suffer a lot. New product dealers purchase plan can be divided into urgent and important, urgent and not important, not urgent and important, not urgent and not important, but also to follow the standby generation, nurture a generation, a generation of m
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