经销商盈利模式透析（Analysis of dealer profit model）.docVIP

经销商盈利模式透析（Analysis of dealer profit model） Analysis of dealer profit model With the gradual deepening of the control of the terminal manufacturers, dealers are feeling more and more difficult to earn money, so many dealers in distress, but also some dealers are able to adapt to the development trend of rapid rise, the reason lies in many ways to expand the profit way. Then, what are the profit routes for distributors? Below we from the dealer business chain process gradually stripped out of the dealers profit model, in order to solve the dealer doubts, at the same time for manufacturers and dealers cooperation negotiations as the basis. First, what is the dealers profit model? As the name suggests, the profit model is what the distributor takes to achieve the profit goal. Commercial enterprises generally rely on profits, and in the enterprise to obtain income at the same time, the cost of payment is inevitable, and only when the cost of payment is less than the income, the enterprise can achieve profitability. The dealers most important profit model can be said to be the core profitability of dealers, is the performance of its core competitiveness. Two, dealers profit path what? To analyze the dealer profit model, it is necessary to analyze the operation process of the dealer, here we first according to the value chain of dealers began operating on the dealers behavior analysis is analyzed, then according to the dealers business chain from relational operation object to analyze the dealer profits. Operational value chain; business chain analysis; revenue source; cost payment Purchasing market feasibility analysis, strategy research, purchasing quantity and items decision making, purchasing 1, special market investigation for manufacturers; 2, to manufacturers marketing strategy research (dealer planning function) investigating cost expenditure Warehouse management warehouse leasing, purchase, maintenance and management, warehouse, warehouse rent 3 4, management fees