罗莱圈地与养马并举,快速成就家纺领袖（Roley enclosure and horses simultaneously, the rapid achievements of Home Textile Leader）.docVIP

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罗莱圈地与养马并举,快速成就家纺领袖（Roley enclosure and horses simultaneously, the rapid achievements of Home Textile Leader）.doc

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罗莱圈地与养马并举,快速成就家纺领袖（Roley enclosure and horses simultaneously, the rapid achievements of Home Textile Leader）

罗莱圈地与养马并举,快速成就家纺领袖（Roley enclosure and horses simultaneously, the rapid achievements of Home Textile Leader） Roley home textile listed Roley was founded in 1992, in 2004 to reach the National Textile (bedding) sales first, and since then for many years to maintain. In the venture a plant, no brand, no stable market Rowley, why in just more than 10 years the rapid growth of National Textile Leader, what is the main strategy, and what are the reference to other enterprises Home Furnishing? First, the enclosure strategy: the ancestors step to seize resources, forming a powerful resource scale advantages The strategy is the core strategy of the rapid growth of Carolina, Carolina respectively by joining the expansion occupy channel resources, through a proxy multi brand occupy brand resources, through the listing and financing funds occupy resources, in order to solve various bottlenecks in the development, to achieve the scale of the rapid amplification. 1, investment equipment, expanding production capacity, to build the industrys strongest base resources From 1996 to 2000, it was the beginning period of Chinas home textile market. The home textile industry was basically oriented by the production of products, and the quality of most of the products was barely satisfactory. Carolina by increasing in the production of equipment investment, so that the hardware has reached or exceeded the world textile company basically has become one of the enterprises, China textile products of the best quality, laid the foundation for the product market expansion and brand building in the future. 2, the chain, the rapid expansion of industry, occupy the optimal channel resources From 2000 to 2005, the rapid development of real estate to spurt Chinese textile industry growth, the market began to emerge of the national brand, the chain has become the main means of development from regional brands to national brands. Carolina rely on franchising system, speed up the layout of the nationa