罗莱家纺结构化战略的胜者（Roley home textile winner of structured strategy）.docVIP

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2017-09-01 发布于河南
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罗莱家纺结构化战略的胜者（Roley home textile winner of structured strategy）.doc

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罗莱家纺结构化战略的胜者（Roley home textile winner of structured strategy）

罗莱家纺结构化战略的胜者（Roley home textile winner of structured strategy） The value of the structure is far greater than the value of the details, and structural opportunities are the real opportunities for the market. Mengniu is how to find the industrys structural defects, and effectively use, from scratch, and quickly grow into industry giants? The structural defects of the entire dairy industry is on the market brand homogeneity, are natural, environmental protection, high quality and nutrition cards in uniform, most dairy brand is not empty brand brand culture and heritage; in fact, the entire industry is basically in the stage of product sales. Mengniu is caught some structural defects such as their own, the chance to take off; by binding with the Shenzhou five, marriage and super girl, the brand connotation and brand association is more rich, full, more impact, single point cut, causing the entire dairy industry earthquake. Similarly, Carolina textile, textile industry to catch up from behind the latecomer, but also to see, and seize a series of structural opportunities, thus small is big, and can The weak overcame the strong. 42 pounds, to win the highest realm. We are in the same competition in the hierarchy, you dont have strong, but there is no better than when other textile enterprises still focus on product quality, production technology, textile Roley had already turned to fashion, artistic, personalized, diversified product design, research and development stage; in the textile industry brand awareness and Roley took the lead in introducing the professional consulting organization to build the brand; in most of the enterprises did not start advertising when Roley took the lead with advertising, and big investment enabled star spokesperson, Because it is the first in the industry, little noise, can easily enter and occupy the minds of consumers, but also to establish the supremacy of industry leaders; when other companies are still creating a single brand of undi