dt整体衣柜营销政策（DT overall wardrobe marketing policy）.docVIP

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dt整体衣柜营销政策（DT overall wardrobe marketing policy）.doc

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dt整体衣柜营销政策（DT overall wardrobe marketing policy）

dt整体衣柜营销政策（DT overall wardrobe marketing policy） First, channel policy 1, channel length is only one level, that is, DT company - DT, a regional distributor - consumers. 2, in principle, the city as a unit planning the market, the establishment of dealers. For some affluent markets with large market capacity, they may consider setting up distributors in districts (counties) or building materials markets. The terminal is in the form of DT as a whole wardrobe store (or shop). The number of terminals shall be rationally arranged according to the capacity of the regional market, and the terminal shall be optimally covered. The terminal position is based on the next line brand. Two, 1, DT product price policy according to the uniform level by price billing. If for some reason (promotion or clear warehouse), the company will adjust the price of a certain type of product, and the company will notify the dealer in time. 2, DT terminal retail price. Dealers may adjust their prices according to local conditions on the basis of the suggested retail price of the company, but the adjustment shall not exceed the maximum and minimum price. 3, group buying price, dealers grasp. 4, cash spot, the money to the company account delivery. Three, market protection policy 1, in a certain regional market, only an authorized dealer, that is, the authorized dealer in the regional market is unique, in order to achieve market protection. 2, the company strictly requires dealers can not sell DT products at low prices, without the companys permission can not cross regional sales. 3, such as the dealer in the authorized distribution area outside the project business development, must be written in advance to the company reported and approved by the company in writing permission, the project development, follow-up. Engineering companies directly to the company to negotiate the project, the company in the protection of the interests of dealers under the premise of retaining the right to operate dir