s奶样板市场突围四部曲（S milk model market breakout four series）.docVIP

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s奶样板市场突围四部曲（S milk model market breakout four series）.doc

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s奶样板市场突围四部曲（S milk model market breakout four series）

s奶样板市场突围四部曲（S milk model market breakout four series） S dairy industry is the largest modern dairy processing enterprise in the south of Henan Province. It has handled 200 tons of milk per day, and its annual sales revenue exceeds 100 million yuan. After ten years of operation, the company has gradually embarked on a healthy road of production and management. In order to further develop and expand, in early 2008, S plans to build two model markets, including the S dairy base, Luohe, as the first model market to be built. As a consultant unit of S dairy industry, Carnegie consulting company takes on the responsibility of starting the market. In accordance with the requirements of the company, plans to officially start the sample market in April 2008. As the time is pressing, we soon set up a service group. I began our visit and investigation in Luohe city in late February 2008 with our 4 staff members. Luohe city is a prefecture level city with food industry mainly in Henan Province. Its economic level is relatively fast, and the urban population is around 500 thousand. In the past ten days, we have visited the city, supermarkets, shops and other terminals, the total number of more than 200, more than 60 hotels, kindergartens and schools more than 10. The survey found that although there are more dairy products enterprises in Luohe, there is no one to do the local market. There are many brands in the market, and the dairy brands are still some of the biggest brands in the country. The overall market competition pattern of the citys dairy products is not very obvious. In addition to Mengniu, Yili and other major brands, market sales are better, local brands and strong brands appear. At the same time, in the process of investigation, we also found that although S dairy is the largest dairy company in southern Henan area, annual sales exceeded billion yuan, have high visibility and sales in the city of Luohe, but as S according to the Luohe dairy market to do the poor,