tcl移动调整袁信成移植彩电模式变革渠道（TCL mobile adjustment Yuan Xincheng transplant color TV mode change channels）.docVIP

tcl移动调整袁信成移植彩电模式变革渠道（TCL mobile adjustment Yuan Xincheng transplant color TV mode change channels） TCL mobile is currently operating in order to improve the operating strategy adjustment is normal, at present, the company co operating normal. In January this year, mobile phone sales reached 634 thousand, and achieved a breakthrough in sales of 25 thousand days of good results. Color TV model Some choose to resign TCL mobile middle with deep misgivings: TV model can save the danger of TCL mobile phone business? TCL has earned enough profit and face of mobile phone business, after 2002-2003 years of two years of glory began to show signs of shyness. In 2003, mobile phones contributed 800 million yuan to TCLs net profit. Less than a year later, TCL communications (2618, HK) issued a third quarter loss announcement, and announced a sustained loss in the fourth quarter. Yuan Xinchengs pressure can be imagined. Perhaps, marketing Godfather reputation still allows yuan to rely on the successful marketing model of color tv. TCL a competitor analysis, now the profit pressure can not make any domestic mobile phone has a good mentality to do research and development and production, too much homework.. He analyzed, Yuans approach may be hoped that through the color TV model, the first sales performance to do, and make a momentum, and then take into account other. TCL Mobile said that Yuan Xinchengs idea is to cut the bag and the bag, and other intermediaries have always applied, instead of direct supply and proprietary models, from the companys proprietary institutions belong to themselves, logistics, retail dealers bear funds flow directly to the company headquarters transfer by the company headquarters delivery to the company Agency business department, business department shipped directly to the retail store, and TV mode . The original intention of this approach is to control costs and break through the middle.. TCL said, but the overall replication mode in TCL mobile TV ind