服装知识大百科2(1-3)（Encyclopedia of costume knowledge 2 (1-3)）.doc

服装知识大百科2(1-3)（Encyclopedia of costume knowledge 2 (1-3)） 1. What categories are included in the apparel industry? By age: girls, ladies, the elderly, childrens clothes, baby wear; According to the functions: Mens clothing, dress, tie, suit, jeans, business and leisure, leisure, leisure sports, national Home Furnishing, swimwear, underwear, leather, feather, cotton, knitted, cashmere, coats, trousers (men and women), evening dress, wedding dress, suit, occupation, tooling, maternity, function; In addition, it is woven and knitted, and woven fabrics such as cloth and yarn are woven, knitted, fir and so on; Now the industry can increasingly fine division of labor, a separate series of brand, the brand does not represent the strength of the weak, especially not overlooked trousers and occupation, with professional degree more and more high, their business is more and more big. For example: silver horse head, Yi Zun, strength is very big; 2, what is shopping goods, market goods, stall goods? What are the main, secondary, and competitive aspects of our project? Mall goods: the vast majority of goods are sold in shopping malls (one type of city, two types of shops, two types of City stores); A small number of goods are sold in specialty stores; ??? Market: goods in Beijing and other big city only in the market and the store sales, impossible to enter the two kinds of shopping goods, because many goods market is not the general taxpayer, but can not enter the pool market; market goods in the field of lax management can be sold in the business field; ??? our group: strive to mall goods, choice of market goods (sales of large and influential brand), reject the goods can spread the goods; because the market into the mall in the field. But market goods also has big brands, such as 100 yuan, Shandong and Beijing for a long time, many leisure brand, their shipments is very large, is relying on the two market puerile, goal is at the county level, by a lot of agent to sell in the m