王老吉品牌文化升华之旅管理（Wang Laoji brand culture sublimation journey management）.doc

王老吉品牌文化升华之旅管理（Wang Laoji brand culture sublimation journey management） In August 31, 2011, the third China brand and communication conference was held in Beijing, and Wang Laoji, the leading brand of Chinese beverage industry, was awarded ldquo. The most consumer trusted brand rdquo was awarded. It can be said that this is a particularly valuable award, the core lies in “ trust ” two words. The current brand crisis continue to impact the fragile psychological defense of people, in this context, to win the trust of consumers Wong Lo Kat “ ” it is not easy. The third session of the general assembly and dissemination of China brand as the theme of “ no brand communication, brand ” is a powerful weapon for the enterprise market and brand communication, to win the trust of consumers, the key lies in the brand culture kernel can be widely recognized by consumers. Wang Laojis success is the brand culture of continuous refining and sublimation based on attachment from the initial product to the brand culture to promote national culture, followed by Wang Laoji from the best-selling brand sublimation international national beverage brand leader. Ethnic OR world: an economic interpretation of cultural phenomena Chinese culture, VS, American culture? Referring to American culture, I believe many people will immediately associate with the Hollywood, at least in the eyes of the Chinese people, Hollywood blockbuster has become a symbol of American culture. From the Hollywood blockbuster swept the world, Americans will indeed be the Hollywood cultural card to reach the acme of perfection, reach the peak of perfection. We have every reason to believe that the cultural output behind Hollywood is the strength and will of the United States as a nation. It is a genuine national action. This is not grandstanding, we must establish a perception: once the cultural phenomenon rises to the national and national level, it must be hidden behind the great economic value. The economic base deter