浅谈修辞在化妆品广告语言中的运用（On the use of rhetoric in cosmetic advertising language）.docVIP

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浅谈修辞在化妆品广告语言中的运用（On the use of rhetoric in cosmetic advertising language）.doc

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浅谈修辞在化妆品广告语言中的运用（On the use of rhetoric in cosmetic advertising language）

浅谈修辞在化妆品广告语言中的运用（On the use of rhetoric in cosmetic advertising language） Abstract Chinese: -------------------------------------------------------------------------------- In modern society, life is full of every kind of advertising, numerous. According to the survey, the average per person per day to more than 150 advertising contact. No matter whether we accept every corner of every little bit into advertising is our life, it plays a more and more important role. There is a kind of advertising is difficult to evade society, it is important to study and Research on advertising, advertising is not the study of advertising language, advertising language is the soul of advertising, is an important component of advertising. The advertising language will directly affect the success of the advertisement, and ultimately affect the success or failure of goods and enterprises. In view of this situation, this article is based on the possession of a large number of advertising language on the generalized rhetoric concept as a guide to cosmetic advertising language as the starting point, using the theoretical knowledge of linguistics, advertising and other disciplines, in the disciplines, to reveal the cosmetics advertising classification, the use of rhetoric language specific means and effect. From negative rhetoric and positive rhetoric rhetoric and positive rhetoric Ciqu and the rhetoric of the comprehensive use of structure text, provide the reference for the expression of advertising language and acceptance, to deepen our understanding of the advertising language at the same time, in order to advertising language and creative writing has help. Abstract English: -------------------------------------------------------------------------------- In modern society, a wide range of advertising floods our life in all sorts of ways. According to the survey, every person contacts more than on average per day. 150 ads Regardless of whether we accept it, advertisements are occupying