目前化肥市场的基本特征及营销策略（The basic characteristics and marketing strategy of chemical fertilizer market）.docVIP

目前化肥市场的基本特征及营销策略（The basic characteristics and marketing strategy of chemical fertilizer market） 1. contradictions increasingly large, increasingly fierce competition. In quite a long period of time, our country has been A lack of fertilizer, some local farmers had appeared in 1980s rush event hailed fertilizer. But in recent years, As the country vigorously develop the chemical fertilizer industry in 1995 and 1996, fertilizer market appeared unprecedented situation, The output of chemical fertilizer increased rapidly, urea and other varieties each year to more than 10% of the high-speed growth, Chinas chemical fertilizer The production situation is n oversupply, the basic balance of phosphate fertilizer, potash fertilizer supply. The fifteen period, the state It will also build several large fertilizer plant in natural gas, phosphate, potash and other resource rich regions, and many of the old fertilizer Plants are also in the expansion, is expected in the next few years of fertilizer production is still in the peak period of growth, production and demand contradiction Is the contradiction between production and demand for fertilizer industry will be more and more. 2. farmers purchasing power decline, prices continued to slump. In recent years, many kinds of price of agricultural products decreased The potential, in 2002 when the northern wheat low only 0.5 yuan a catty, Hunan, only 0.4 yuan a catty of rice Agricultural products, not from selling, seriously affected the income of farmers, dampened the enthusiasm of farmers to plant and fertilizer product Polar, the fertilizer prices continued to slump. The deterioration of operating conditions of 3. agricultural companies, the risk of payment increase. Although now allow agricultural three and Fertilizer production enterprises distribution of chemical fertilizer products, but the main channel of agricultural company is still the fertilizer business, accounting for the total sales of chemical fertilizer The amount o