社会建构论下的创业实践创业机会的建构.PDFVIP

ISSN 1993-7504 創業管理研究 2011 年 12 月 第六卷第四期 p.13-34 社會建構論下的創業實踐： 創業機會的建構 The Entrepreneurial Practice in Social Construction Perspective: The Construction of Entrepreneurial Opportunities 吳孟珍 Meng-Chen Wu 國立中山大學企業管理學系 Department of Business Management, National Sun Yat-sen University d964010012@.tw 摘要 面對主流創業研究所持的「手段— 目標」、「內生—外在」「主觀—客觀」二元 框架，本研究以創業機會為例，介紹一種以建構歷程為關注重點的社會建構觀點，同 時透過一份創業者的訪談文本，說明從社會建構觀點的立場觀看創業研究的必要性與 價值。基於社會建構觀點視真實的創造為一種人們在日常生活交互主觀的建構，本研 究認為在創業研究中帶入社會建構觀點，一方面將創業者與創業實踐的脈絡同時置回 創業研究中、突破傳統主/客二元的理解架構，另一方面也能透過建構過程與脈絡的觀 看，對創業進行歷程性的理解。 關鍵字：社會建構觀點、創業機會、歷程觀、真實、關係建構 ～ 13 ～ 創業管理研究 .tw/ Abstract In contrast to the means-end, endogenous/external, subjective/objective dualistic framework in the mainstream of entrepreneurship study, this paper intends to presents a different framework, the Social Construction perspective, in viewing the entrepreneurial practice. First, this paper would briefly introduce the mainstream of entrepreneurship study by the development of entrepreneurial opportunity since the opportunity study is the core topic in entrepreneurial study. Second, the basic arguments of social construction viewpoint about the construction of reality would be introduced and the recently study by Fletcher which categorized the social construction perspective into three orientations would also be introduced. Third, this paper would examine the necessity and value of the social constructivist perspective in entrepreneursh