全球化信息化背景下的我国广播电视发展战略研究-centerfor.ppt

Chinese Broadcasting Media Scene and its Change in the Context of Globalization Dr. Hu ZhengrongProfessor, Communication University of ChinaResearch Fellow, Harvard Universityhuzhr@, huzhr@October 28, 2005 I. Background and Chinese Broadcasting Media Scene 1, Background A, Media in China are not companies, but government-affiliated organizations. B, Chinese media are stated-owned organizations, but financially supported by advertising. C, Ratings and circulations are the critical factors for all media in China. D, Chinese media are not network-structured. The Matrix Muddle (Lieberthal, 2004) Vertical structure: Lines (tiao 条) (coordination from center to locality) The four-tier media structure. Nationwide -- central government Province -- provincial government City -- municipal government County -- county government Horizontal structure: Pieces (kuai, 块) (coordination between different sectors) Different government organizations are in charge of different media political collaborators market competitors Public service units: （media outlets 事业单位） - news, current affairs - political information - educational content Business units: （media companies 企业单位） - production, distribution - transmission network - advertising business - entertainment, music, movie/TV drama，sports，lifestyle, science… - new media: IPTV, Mobile TV, B, De-ideologicalization + Re-ideologicalization A problem is that for China’s media system, the absence of convincing and new ideology will leave a space for political power and capital power to erode the public interests and value system that have already been quite vulnerable. C, Ideology: public = propaganda? The policy-makers will be likely or not to find the equilibrium among the politics, the economy and the society? Thank You! * * Background and Chinese Broadcasting Media Scene II. The Issues of Broadcasting Media Ⅲ. Discussion as Concl