2014 marketing model upgrade（2014年营销模式升级）.docVIP

2014 marketing model upgrade In 2006, columnist Thomas Friedman wrote #8226; lt;lt; gt;gt; Earth is flat, became the hottest business books, he believes the world has been crushed into a new piece of technology and transnational capital is no ground boundaries. The earth is flat at the time of this concept for us very far .2011, Taobao sales of 3.36 billion yuan of two-eleven, 2012, Taobao sales reached 19.1 billion yuan two-eleven, 2013, Taobao Double Ten A sales 35.019 billion. Alipay year 2012 referendum on the bill shows that in 2012, China’s four-tier cities online payment of 64% growth in the number of users, online payment amount increased by 68% growth rate over the first and second tier cities. 2012, Shanghai department store of negative growth, the traditional shopping malls and commercial centers face ‘electricity supplier dressing room’ embarrassing .2011, micro-channel launch, in 2013, the number of micro-channel users exceeded 600 million, the smart phone has brought a change in people’s habits. Sui advancement of science and technology, the development of networks and mobile Internet, each of us can easily purchase products online throughout the world, the earth is flat, this concept does not need our awareness now that he has gone deep into our daily life went. Technology has brought a change in consumer habits, but also to promote enterprise marketing mode is changed, if three years ago, the marketing paradigm shift in the corporate initiative in their hands, it is now marketing model transformation initiative is no longer in the hands of the companies themselves, or do not change change is no longer a need to study the problem, and how companies need to change is the deep thought. O2O, from falsehoods to the actual situation China’s market has been a matter of corporate entities under the trunk, trunk thing electric commercial enterprises on both sides each have their own sites, although most business entities are carrying electricity suppli