3 functions of marketing headquarters（3营销总部的函数）.docVIP

3 functions of marketing headquarters Whole enterprise marketing system, marketing headquarters living in the hub, connected to both production and R amp; D system, followed by people associated with the marketing, financial, and material systems, only follow the direction of corporate strategy and management at all levels, the specific work of the regional market business policy and implementation. marketing headquarters figuratively as “land, sea and air” the total headquarters is not excessive. The marketing headquarters important position, which means its responsibilities and mission-critical functions hosted based on our many years of practice, the functions of the marketing headquarters three categories: market functions, sales functions, support and service functions. Enterprise marketing center headquarters generally through the establishment of the three lines of the Marketing department, sales department and its relevant departments, service support and its related departments, respectively, to fulfill these three functions. The dragon body functions of the second sales If the market functions of the Ministry of the completion of the company’s market vision and competitive landscape, “height” in the marketing system, then the sales functions of the Ministry “width” achievements of enterprise marketing and distribution operations. Marketing assume the functions generally focused on the professional, directivity, and global sales functions of the Ministry relatively speaking, it is focused on the floor more specific transactional work, including business, customers, internal processes docking job. From a functional point of view, marketing called marketing center “Air Force” or “reconnaissance unit” Sales may be called the “Army” Staff “feature with respect to the marketing department, Sales function of the Operations Department. Sales functions of the Ministry of the more numerous and trivial, and we are on the whole is divided into the follo