4G era business model change（4 g时代商业模式的变化）.docVIP

4G era business model change Abstract: At present, the domestic telecommunications market is in a 2/3 / 4G turmoil coexistence, and operators old business model restricts the development of 4G, SMR Communications Research Department believes including product design, brand management, terminal standard, channels mode and flow management, including the business model, must cater to the changing needs of the times in order to create business advantage 4G era. At present, the domestic telecommunications market is in a 2/3 / 4G turmoil coexistence, 2G showed a gradual downward trend, 3G living space by 4G impact will be greatly compressed, and 4G development has just started, but the concept of 4G +, 5G has opened propaganda in such a messy network standard period for operators how to choose, the layout will be the key focus to enhance the development of space. Since the development of domestic 2G longest, most thorough business, so there are still a lot of stock of users, but many of its original business model and philosophy are also still in use. SMR Communications Research Department believes that these operators are restricting the development of 4G, we must cater to the changing needs of the times in order to create business advantage 4G era. To change the product design 2 / 3G era, operators and more standardized product packages based products, monthly fixed monthly fee, kit by ‘talk time + traffic + SMS’ and the like, to the 3 / 4G era, operators gradually introduced a personalized custom packages, the user can group together according to the needs, but the development of the effect is not ideal. SMR Communications Research Department believes the main reason is that consumers on the one hand there are some solid thinking and inert, under the influence of 2G era standardization package, the user of their communications needs and can not clearly understood, accepted only as carriers own customized variety of standardized packages; on the other hand, o