national internet advertising monitoring center or completed during the year（国家互联网广告监测中心或在今年完成）.docVIP

National Internet advertising monitoring center or completed during the year (Free paper Download Center News) from September 1 implementation of the new advertising law, specifically the Internet advertising into the standard, is both an opportunity for the Internet industry, but also a severe test. September 14, in the ‘big data targeted advertising and user information protection Seminar’, the State Administration for Industry Secretary Zhang Guohua said the advertising supervision and management, national Internet advertising monitoring center expected to be completed before the end of the year, the future will be fully integrated into the main site monitoring range, which is one of the key personal information protection regulation. The seminar was jointly organized by the China Advertising Association branch network and interactive Internet Law Center at Peking University Law School. User information protection industry standards have a Internet advertising in recent years, at an alarming rate, according to Zhang Guohua said, ‘for several years at a rate of about 40% are on the rise.’ Internet advertising to a good momentum of development, but how it can be regulated, the problem of how to purify the Internet began to seem urgent. ‘If more freely, a long time there will be a problem.’ Zhang Guohua frankly. To this end, the State Administration for Industry is stepping up construction of the national Internet advertising monitoring center, it is expected to completed by the end. ‘By then, the monitoring will be like now, like traditional media, the national one thousand major Internet sites, 99% of its advertising to the amount we can monitor and even micro-channel public number advertisement status can also be monitored.’ Government regulation is necessary, but equally important is the self-discipline. Zhang Guohua, with ‘Lonely’ to describe their duties, because, in many countries of the world have no specific law on advertising and a