古巷醇酒颠覆定位创蓝海（Gu Xiang wine Subversion of positioning a blue ocean）.docVIP

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古巷醇酒颠覆定位创蓝海（Gu Xiang wine Subversion of positioning a blue ocean）.doc

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古巷醇酒颠覆定位创蓝海（Gu Xiang wine Subversion of positioning a blue ocean）

古巷醇酒颠覆定位创蓝海（Gu Xiang wine Subversion of positioning a blue ocean） How should a local liquor brand want to rise quickly? I believe many small and Medium wine companies want to know. In fact, Chinese wine prices are not the core competitiveness, also non enterprise management problems, marketing and communication has been doing, but most of the time, even through the use of various methods, the enterprise market situation has not improved much, even worse. There is no expectation of a rapid rise than small and medium enterprises, but what is the method? In the eyes of Schwarzwald brand consultants, there must be some methods and strategies. The core is whether they have caught the essence of the industry, or demand. What is the essence of the industry is the core demand and motivation of the industry. Wine enterprises have found the core needs, whether large enterprises or small businesses, can find their own living space. Guangdong area is no liquor brand, but liquor consumption larger market, accounting for 1/10 of the national market. However, the market competition in Guangdong is fierce. It is a new brand. If you want to enter this market, you will pay a heavy price. It is impossible to have no strength or strategy. A market in Guangdong that had never wine recruits, Zhuji Lane Wine Co. Ltd. insists to create the first brand Guangdong liquor, not only to occupy the foot on the market in Guangdong, and to a cup of soup. Where does it come from? Is it strong capital, or advanced technology, or is it something else? In fact, these are not, because they found the growth of the Guangdong market, the essence of space, they also have the ability to grasp this space. So the achievement of a no reputation, no core technology, no strong capital Zhuji Lane wine Gu Xiang wine brands strong rise in the Guangdong market. Gu Xiang wine in front of the mighty sweep Mao, five, sword of the three big mountains, out of the tight encirclement, to find their own sky market, together