开发大学生旅游市场（Developing college students travel market）.docVIP

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开发大学生旅游市场（Developing college students travel market）.doc

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开发大学生旅游市场（Developing college students travel market）

开发大学生旅游市场（Developing college students travel market） With the change of China higher education development and the education idea, since the 1999 implementation of college enrollment policy, to achieve leapfrog development of higher education in 2008, various forms of higher education students up to 29 million 70 thousand people, according to the national long-term education reform and development plan (2010-2020) (open draft) the spirit of China in 2020 before the gross enrollment rate reached 40%, higher education students will further increase. Such a large population will become an increasingly important part of the tourism market. I. the development of College Students tourism market College Students tourism has gradually become an important part of Chinas tourism consumption. According to statistics, 46.5% of college students travel with their classmates or friends during the holidays, and 12.3% of college students travel with their families during the winter vacation. College students have certain ability of economic independence and self living, and they are curious by nature. And with the college students increasingly large scale, the employment pressure is more and more heavy, learning more nervous, college students want to ease the pressure by way of tourism tourism motivation will be more and more strong, the greater the chance to travel. Facing such a big piece of cake in tourism market, tourism enterprises do not attach much importance to the development of College Students tourism market. The rational and effective development of College Students tourism market has always been a headache for tourism enterprises. For a long time, due to the large travel agencies do not pay attention to the marketing efforts is not enough, small travel agencies and lack of related products, college students have been very difficult for the spectators travel. Therefore, this article focuses on the point of view of the problems existing in the development of College Stude