打造一个品牌（Build a brand）.doc

打造一个品牌（Build a brand） Brand is heating the earth, however, in this hot behind, how much bitterness, confusion and waste! We need effective methods of brand building and management, so as to be able to make good, less investment, fast and steady to do the brand, accounting for neighboring markets. For example: if the quality of the beer using the method of blind test to identify the product, no difference in taste, but if you tell the blindtester one - Heineken, feeling will change soon! Thats brand power. Additional value enriches the connotation of the brand, such as: Coca-Cola: American spirit; Maxwell coffee: to share with good friends Therefore, the brand is not far away, it is in our immediate interests, we need to start from scratch, and do a good job. Now, open up your own brand building, look forward to more professional guidance and benefit people who are committed to brand building and management. A brief review of brand building and management in China First, overall, China brand construction and management of the main task now falls on companies and advertising companies, advertising companies and the characteristics of itself and the current environment based on reason, caused almost entirely to rely on the spread of the construction and management of brand situation, this approach has the potential to create a strong brand, because only spread the terminal level is one of the tools of brand building and management, several practical examples in the dissemination of why dont seem to have enough support. Second, business or advertising company, still do not have the brand construction and management as an important business behavior, because the reality or history, enterprises pursue short-term interests, it will inevitably cause the market, this matter according to the method of decision making system is not enough to regulate brand awareness, but in the end or things later, often feel confused and waste. Third, understanding of the corporate wisdom, kn