市场的营销案例.pdfVIP

# # 9B12AC036 玛莎百货进军中国市场 Jane Menzies, Ilan Alon and Jennifer Dugosh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission