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中级车战略(Intermediate car strategy)
中级车战略(Intermediate car strategy)
In 2010, SAIC GM Wuling will be based on the status of the micro car industry to consolidate, develop new compact commercial vehicle market in full swing, and intermediate car development plan. Its success, in a sense, is the constant capture of market demand for cars.
Mainly in the intermediate car market
Recently, SAIC Wuling Wuling motor vehicle business plan for the first time, the new passenger car brand will soon be released, its car business mainly in the intermediate car market. According to SAIC GM Wuling sales company general manager Yang Jie revealed that the passenger car channel investment plan has also been in full swing.
Of SAIC GM Wuling, further development of the car business, need to deal with the relationship between the two aspects: put the micro car business location; to deal with the relationship between general and general in the China car business basically has a relatively complete, SAIC GM Wuling to develop car business, how to deal with potential conflicts of interest between products will be key.
The new owner Chevrolet SPARK car suspension is the subject of Shanghai GM, SAIC GM Wuling has been to the car hit the market, SPARK is the only Lechi was a miniature car products. Now, the only car but switched to Shanghai GM, but the general manager of Shenyang do not worry, this is not going to our car plan impact, SAIC GM Wuling still retain Lechi brand, and will continue to launch new products lechi. Another target for Shenyang in 2010 is the full opening of the passenger vehicle program.
In June 3rd this year, with the SAIC GM Wuling Automobile Qingdao branch was established in 5th anniversary, the two phase of the expansion project of the vehicle capacity started, as the North important strategic manufacturing base, the expansion of the Qingdao branch of the final production capacity from the current 300 thousand to 510 thousand. By the second half of 2012, the annual capacity of its Liuzhou base will incr
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