如何设计出一款优秀的标志（How to design an excellent logo）.docVIP

如何设计出一款优秀的标志（How to design an excellent logo） The meaning of symbol With the rapid development of science and technology today, and printing, photography, design and image transmission is more important, the development of the non language transfer and language transfer has to contend with the forces of competition. Mark is one kind of unique transmission mode. People see the smoke rising, will think of the fire below. A mark of fire smoke is natural. In the communication era, people use smoke (Langyan) as transmission of fire and significance related (such as urgent, emergency alarm, etc.) special means of information. This man-made smoke, is also a sign of signal. It rises high, slowly dispersed, vivid, obvious characteristics of people from far away can see quickly. Non speed and effect of language transfer is the language and text transmission was not. Today, although the language and text transmission means has been well developed, but as a sign of this effect to the public at a glance, fast, intuitive transfer mode and different national, national language bound, more to adapt to the pace of life needs its special role, is still no transmission can not be replaced. Signs that things are characteristics of the mark. It was simple, significant and easy to identify the images, graphics or text to visual symbols of language, in addition to what marked, instead of what, also expressed a sense, emotion and action instruction etc.. Mark, as a special form of human visual contact, not only in social activities and production activities everywhere, but also for the fundamental interests of the country, social groups and individuals. More and more shows its unique function very important. For example: the national flag and national emblem as a symbol of national image, has special significance in any language and text to the exact expression. Public signs, traffic signs, safety signs, operation symbol, to guide people to normal activities, in order to ensure the safety