商品房销售中的价格策略（Price strategy in commercial housing sales）.docVIP

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商品房销售中的价格策略（Price strategy in commercial housing sales）.doc

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商品房销售中的价格策略（Price strategy in commercial housing sales）

商品房销售中的价格策略（Price strategy in commercial housing sales） Price strategy (2011-07-14, 16:17:32) in commercial housing sales Tags: on Classification: family finance Since 1990s, the real estate industry, especially the housing industry, has become a pillar industry of the national economy and a new growth point of the national economy. It has promoted and sustained the sustained, rapid and healthy development of the national economy. However, there are a large number of residential projects do not do market research, not feasible research, blind start, resulting in a large number of idle housing and capital backlog. In recent years, commercial housing vacancy rate continued to rise, in 2002 the countrys commercial housing vacancy area has exceeded 100 million square meters mark. The reason of commercial housing vacancy high in addition to the structural contradiction of high-grade residential supply is too large, a very important reason is that the real estate market overheating caused by ordinary commercial housing prices high, resulting in a serious shortage of effective demand, which affects the sustainable development of the real estate market. First, the main factors affecting the pricing of commercial housing and pricing strategies often made mistakes As with other real estate products, commercial housing has the characteristics of non mobility, long-term use, high value, heterogeneity and value added. Many factors determine the price of commercial housing, of which the most important is land costs and resettlement costs, housing development costs, municipal utilities costs, as well as taxes and fees and developers profits. In general, the cost of housing, land costs accounted for about 20%, resettlement costs about 10% to 20%, housing construction and installation costs accounted for about 20% to 30%, municipal utilities accounted for about 10% of the cost, accounting for about 20% of taxes and fees. On this basis, but also about 20% of the profits of developers