商场如战场兵法管理之思辨（Shopping malls, such as battlefield speculation on the management of Military Science）.docVIP

商场如战场兵法管理之思辨（Shopping malls, such as battlefield speculation on the management of Military Science） The art of war is not applied to the management of Chinese original behavior, Japanese business will war principle is applied to market competition in the practice of early, and in the scientific management as the birthplace of the United States, learning China art classic Sun Tzu entrepreneurs and management scholars is not in the minority, such as the United States famous expert sales strategy ah. Lais and Jack. In the book marketing war, Trout discusses different strategic principles such as quot, guerrilla warfare, quot, quot, flank warfare, quot, quot, offensive warfare, quot, quot, defensive warfare, quot, etc.. The famous blue safety law from the military to maintain the advantages of the military needs of contrast, the introduction of enterprise brand market position, the lower limit of security, the relative safety line, absolute safety line. Then why do we rarely hear that some well-known foreign companies have applied the art of war to the management problem and even become the major cause of the company crisis? On the contrary, in China such examples are many, it is said that Wu Bingxin was also the president of three strains of the group will be the art of war, war, war, Wu Sima, Zhu Geliangs art of war and war jiangshang thirty-six meter, the use of marketing, and it evolved into thirty-eight working methods and eighteen kinds of art, to teach hundreds of his senior cadres. But the enterprises are facing a crisis, although we can not say the main reason for this is the three line of the crisis, but one of the reasons is no doubt, in addition, there are many enterprises in the enterprise management in the application of the principle of many art of war. To understand the reasons, we should first analyze what is the art of war management. I. origin of Military Art Administration Military management is the ideological roots of military school Chinese of t