情感营销成就海底捞（Emotional marketing achievement submarine fishing）.docVIP

情感营销成就海底捞（Emotional marketing achievement submarine fishing） Abstract: the market economy promotes the transition from acquaintance society to stranger society, and the crisis of trust makes peoples emotion indifferent and closed. Human emotions have created emotional marketing, and good companies like Marlboro and Coca-Cola have made useful attempts. G is famous for its real service in the country, the authors point out: The emotional needs of contemporary society Man is not an ice cold machine; everyone longs for love and respect, so life requires emotional communication and a lack of emotional soul will gradually dry up. Emotion is built up by constant payment and acceptance, so that it is possible to pay and receive feelings to achieve their emotional needs. Most of the previous Chinese period belongs to a relatively stable rural society, ancestral village, kinship, a strong sense of nostalgia, is a typical acquaintance society, more prone to trust and emotional communication. The China unstoppable tide of market economy, the frequent movement of personnel, most of the social intercourse between strangers to each other, even strangers, acquaintances, utilitarian communication activities more and more concentrated. From the acquaintance society to strangers society, with the quickening pace of life, work pressure, will inevitably have a crisis of confidence, if you pay emotion, can easily deceived and hurt. Out of the self - protection of the environment, people will reduce their simple and sincere emotional communication, and gradually become indifferent and closed. Perhaps modern society is rich in material life, but in the spiritual aspect, loneliness and anxiety are increasingly felt. Emotional marketing came into being Fortunately, the market economy, there will be demand supply. Emotional marketing for the emotional needs of consumers, the products or services of various elements and marketing process with emotion, given its emotional color, arouse and stim