泰山酒品牌能否五岳独尊（Taishan brand of wine can Wuyueduzun）.docVIP

泰山酒品牌能否五岳独尊（Taishan brand of wine can Wuyueduzun） In 2006, Shandong Taishan Shengliyuan group of liquor sales revenue exceeded 600 million, profits and taxes 1. 3 billion 500 million, respectively, an increase of 20% and 15%, respectively, in one fell swoop from the fourth Shandong liquor brands in four families jumped to sales, worthy of the name Lu wine king.. The rise of Taishan Tequ in the industry caused a reflection on Lu wine at the same time, also from the development track of Taishan Tequ in Taishan is not difficult to find, Lu wine growth mode has formed a unique Taishan phenomenon. This is not only because of Shandong, only Taishan Tequ out of the province and Hongbian Jiangzhe Fujian and Guangdong for 9 years or more, but also because since 1995 to 2006 11 years, Taishan Tequ has undergone the s the impact of interference and the concept of wine and wine packaging can adhere to the healthy development of self. Annual sales revenue increased from 200 million yuan to 600 million yuan. The market outside the province increased from less than 10% to 60%. Product mix from low to medium, developed into high-grade products, accounting for 89%. Notably, not only in 2006 Taishan Shengliyuan become Lu wine only won the brand ten competitive Chinese liquor brands of liquor industry, more notably the 2006 Taishan Tequ launched the core high-end image products Wuyueduzun food terminal price was as high as 370 yuan / bottle, and the core strategic market straight from Shandong market the capital city of Jinan Province, the high-end platform, and put forward the Wuyueduzun for national integration products, Jinan, Shandong, the first representing the unification to the countrys strategic development goals. In the face of development and strategic offensive of Taishan Tequ, Taishan Tequ can achieve strong national market and really like Taishan as a culture of respect in many strong liquor brand Wuyueduzun? I. implementing the opportunity market strategy and jumping out