about advertising media sociolinguistics（关于广告媒体社会语言学）.docVIP

About Advertising media sociolinguistics Abstract: Social Linguistics is the study of language and social relations disciplines, focusing on the use of language in different social environments. Advertisement language is a core of advertising, an ad must use the language to the performance of its main creative paper cross-cultural comparative perspective, analysis of the characteristics of the British advertising media language, and sociolinguistics position in the advertising media language study and role, to provide a reference for the maker of the advertising language advertising audience, and promote the healthy development of the language of advertising media. Keywords: cross-cultural comparison; advertising media; sociolinguistics “Language can not be separated from society, society can not do without language”, which is important thesis of contemporary social linguist Romaine. Filled with people living in every corner of the advertising and media, and always affect people’s social life. advertising language as an important part of human language, in the language development of the fastest, but also the most influential. times, can be a reflection of all aspects of society. , Chinese scholars have different perspectives of Advertising English vocabulary, English and Chinese language features of advertisement, rhetorical devices, asked a lot of research, Similarly, some theoretical linguistics with advertising language combine cross-study is very necessary paper sociolinguistics advertising media research and analysis from the point of view of the cross-cultural comparison. British linguistic characteristics of advertising media Note (Attention), interest (Interest), desire (Desire), memory (Memory), action (Action), which is the United States famous scholars ESLewis of proposed publicity should have a boutique advertising the AIDMA principles and attract effect. Could do to five points to reach the purpose to allow consumers to buy, not an easy