about why the paper media to face the challenges of the digital（为什么纸媒体面对数字化的挑战）.docVIP

About why the paper media to face the challenges of the digital With the advent of digital technology, represented by the Internet media and media phone as the main transmission vector is the rapid rise of the human dissemination of information has started to enter the digital network era of new media, with digital technology, real-time, non- advantage of the border, interactive, integrated are changing and updating people’s traditional way of communication, forming a powerful siege of potential on paper media, and some even predicted that paper media or in the near future toward extinction (1) From the current practice of media development, the so-called “Extinction” although less than the letter, but no doubt to the paper media sounded the alarm. Meet the challenges of the digital and paper media in order to obtain good survival and development of space and lasting stabilize stand firm, must know ourselves, to clarify their own advantages and disadvantages of new media, and thus the dislocation to the reform and innovation spirit exceed, the implementation of competitive strategy to effectively undertake the important task of the digital age journalism and communication leader. Consolidate a position of authority in the mass filter Modern means of communication and communication technologies change the distance of the world becoming smaller and smaller, a lot of information such as the surging tide blowing is happening thousands of miles away, people can not only immediately known, and can immediately read text, see into the picture, hear the sound even with a computer or a cell phone, everyone can become not only a mass of information the reader can also be a massive release of information and dissemination of the structure and dissemination of the main body of news and information source. The kinds of changes, prompting the explosion of information as an important symbol of the digital age of news dissemination. However, as the lack of material pr