activate brand to promote business development force（激活品牌促进业务发展的力量）.docVIP

Activate brand to promote business development force Brand as a company’s most valuable asset, not only lies in its ability for enterprises to win a good reputation and respect, more importantly, it can directly promote business growth - I believe every business owners are sincerely hope that their brand can cause sought after market, and become the customers to buy their products and services, a decisive force, while the power is in the Interbrand brand valuation system of three important aspects: Brand force (Role of Brand. put it bluntly, is the brand to the customer influence purchasing decisions. Actually, when people say a company’s products, ‘regarded as a sign,’ the meaning behind the phrase reviews and often means that a brand began to have the ability to influence purchasing decisions strength, and even to produce premium , so that consumers willing to pay an extra some money to buy. The brand purchase decision about whether to produce power, not simply with low visibility can be explained, although many domestic enterprises are still caught up in ‘recognition that brand’ myth, but we simply compare the market, ‘China Famous trademark ‘brands with international brands force size, will be able to tell the contradiction. Interbrand through long-term study found that the strength of branding, to a greater extent depends on a business enterprise competition model adopted without Relying entirely on the size of the input branding when a company’s business model tends to put their products and services as competitors like (homogeneity and the choice to compete on price, brand force becomes negligible, contrary If this enterprise business model chosen to brand as the first, will operate the unique emotional value and the core brand experience as a competitive advantage, the role of branding on the staggering. This explains why the Chinese brand in general, the role of brand force is always lower than galloping global international brand, because many Chinese b