activate hand ali sina weibo electricity supplier advertising revenue doubled（激活手阿里新浪微博电力供应商广告收入翻了一倍）.docVIP

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2017-09-05 发布于浙江
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activate hand ali sina weibo electricity supplier advertising revenue doubled（激活手阿里新浪微博电力供应商广告收入翻了一倍）.doc

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activate hand ali sina weibo electricity supplier advertising revenue doubled（激活手阿里新浪微博电力供应商广告收入翻了一倍）

Activate hand Ali Sina Weibo electricity supplier advertising revenue doubled Research papers Download News: Sina yesterday released 2013 third-quarter earnings, overall revenue grew 22% to $ 184.6 million, advertising revenue grew 26%, net profit rose 157% to $ 25.4 million worth noting that, Sina microblogging revenue contribution very much, especially the cooperation with Ali brought electricity supplier advertising growth began to emerge, one quarter revenue surged 125% up to $ 53.4 million. A positive signal is that Sina microblogging service has been close to breakeven line, is expected in the fourth quarter for the first time to achieve profitability. April 29 this year, Alibaba announced a $ 586 million acquisition of 18% shares of Sina microblogging and sharing user accounts, data exchange, online payment, online marketing and other areas in-depth cooperation. Meanwhile, Sina launched flagship small enterprise information flow fans through advertising products. Prior to this, Sina microblogging advertising revenue primarily from the big brand customers, with the launch of the flow of information and advertising promotion of cooperation with Alibaba, microblogging advertisers are gradually extended to SMEs and online merchants. The third quarter of this year, cooperation with Ali brought electricity supplier advertising growth began to emerge, more and more enterprises begin to electricity suppliers on the microblogging marketing activities, and information flow based SMEs advertising is also growing rapidly in this During microblogging SMEs advertising revenues and the number of advertisers in the second quarter have increased by about 1 times. To this end, Sina released in September this year in particular the internet covering all media advertising platform ‘ryongyon.’ One of the ‘micro-blog featured’ marketing program, through big data analysis for accurate delivery to improve advertisers stickiness. Latest data show that the current