analysis- based on the location of the situation could change search for future searches（分析-基于形势的位置可能会改变未来搜索的搜索）.docVIP

Analysis: Based on the location of the situation could change search for future searches (Research papers Download News) scenario “concept fire., First president of Google’s beauty and TechCrunch editor at the time the dialogue revealed” situational discovery “(contextual discovery) will be next year’s blockbuster search Google to launch applications, and then Microsoft Research Asia’s executives also talk about this concept, Tencent is back in 2009 began to mention these two days, microblogging on “situational search for” discussion was extremely hot. President from Google’s beauty, the so-called “situational search”, that is based on user browsing habits and geographical location, the initiative to push the most valuable information the user, ie, the future of search, you do not search. Context Search amp; accuracy Accuracy is considered an important indicator of the search engine one of the traditional search techniques do not involve user behavior data, do not care about the environment in which users search, it only keyword research itself, and match a certain algorithm, given the results. This is obviously very difficult to meet the user’s specific needs. As a simple example, search “apple” word, in the end are looking for fruit, or Apple, or Apple gt;gt; lt;lt; movie? Traditional search very difficult to solve this problem - for the same keywords, anyone search, the results are the same, which means that, to further improve the accuracy of search engines, you must allow search engines to better understand the user, know better the needs of users, which is called “situational search” starting point. In fact, this is not a new concept in the Baidu search for “weather”, Baidu able to understand the user based on the city in which lbs given directly corresponds to the city’s weather conditions, which can be considered a simple application context to search while in Tencent Soso, when you chat with QQ, which integrates chat assistant, when you an