analysis- bat confront the big chain o2o game strategy（分析-蝙蝠面对大型连锁o2o游戏策略）.docVIP

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analysis- bat confront the big chain o2o game strategy（分析-蝙蝠面对大型连锁o2o游戏策略）.doc

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analysis- bat confront the big chain o2o game strategy（分析-蝙蝠面对大型连锁o2o游戏策略）

Analysis: BAT confront the big chain O2O game strategy (Research papers Download news) from before the Spring Festival to fight the onset of vehicle applications subsidy wars in the post suddenly upgraded Didi taxi and quick taxi to compete for users to make all the stops, a variety of marketing strategies alternately introduced, while the taxi application of intense competition Behind, the major areas of the Internet giant is O2O shortness layout: Ali acquisitions High German, Paypal wallet payment competing with micro-channel layout application scenarios, Alibaba’s Taobao little invested a billion dollars to recruit service provider partners With the rise of mobile Internet major Internet giants started to target the line, hoping to use Internet tools to transform traditional industries, into restaurants, department stores, clothing, taxi and other aspects, BAT began to confront O2O. they have what weapons? And how chess? i bring you the dark horse look. Tencent, Alibaba, Baidu layout O2O weapons Tencent, Baidu, Ali three Internet giants, of course, will not give up the chance of a third electronic industry, each being based on their own advantages, depending on the logical layout. Tencent: Tencent micro-channel layout + O2O is micro-channel logic core, the establishment of ecological systems, extending to different usage scenarios. ‘Micro-channel is accounted for maximum user time mobile applications, micro-payment link open letter to provide more usage scenarios for O2O left a very big imagination.’ Internet commentators Shi Hongbo this review. According to Tencent 2013 third quarter earnings, the combined monthly micro-channel and WeChat the number of active accounts reached 271.9 million. Currently, around the micro-channel platform, with O2O related business micro shopping, micro-life, micro-businesses, etc., to complete the closed loop payment via micro-channel. Micro mobile shopping is a total solution provider, apparel, department sto