analysis- content optimization - content marketing catalyst（分析-内容优化内容营销的催化剂）.docVIP

Analysis: Content Optimization - Content Marketing Catalyst Research papers Download News: Content marketing is a very effective network marketing, do not need to advertise or promote access to information so that customers will be able to understand the information, and promote the exchange of information. Content Marketing passing through valuable content to the user information to establish effective communication with consumers. Content marketing is the key to the content attractive enough for consumers that can resonate so want to do content marketing, we must learn to Content Optimization! General content information includes: text, images, videos, news below with your Share these four content optimization: 1 Text Optimization Text message is the most common expression is that we now read articles, newsletters, optimize text starting from the following points: (1) Text information is true and reliable: the speculators false information ‘Qin fire fire’ can not escape legal sanctions; regarding the ‘two high’ network libel legislation. Not in order to win the user’s eye, and lost the most essential things. (2) the user’s favorite content information: in-depth industry information interpretation, the sharing of practical experience, cutting-edge technology to explore technology (3) the content should have the basic attributes: readability, completeness, topicality, uniqueness. 2 image optimization ‘A good picture is worth a thousand words’ image can convey information that can be faster user acceptance, pictures rational use of content optimization is the key to (1) Now, a very popular figure to belong to information: the information map by combining data, information, knowledge visualization performance, allowing users to look more intuitive, easier to accept, to get more information. (2) The common image optimization strategy: alt attributes: ease of search engines; Text Description: easy for users to more easily understan