analysis- content transformation, transformation of traditional media hinder profit model（分析-内容转换,转换传统媒体阻碍利润模型）.docVIP

Analysis: Content transformation, transformation of traditional media hinder profit model (Research papers Download news) never, traditional media have assumed that they are people who know how the media, including new media, the new media business, even if done well, will find an excuse: ‘Flower of the energy is not enough.’ Moreover, there is an everlasting absolute truth - ‘institutional constraints.’ Content transformation, profit model - traditional media transformation of two stumbling block on the road Really true? Chinese regional media than just the birth of new media as early as 10 years only, so far nearly 2,000 newspapers comparing the output value, had to admit that a strong system, but also had to sigh institutional importance of the Internet too late. Back to the topic of new media if you really profound analysis, you will find a very fundamental reason is that people do not know how traditional media new media! I have heard an example of a newspaper organizing a local community leader ordered his men to edit posted by media canonical form - every day, those great, glorious and correct news to post positive energy in the form of queuing occupation livelihood master this new position In fact, even a little one o’clock understand the sentiments of the leaders are doing to know what would happen. To sum up, the traditional media, new media, there are two stumbling block transformation: 1, technology development has brought migrate user habits change channels triggered, causing the contents of the production crisis. 2, the media channels to follow changes in technology and shows the most critical non-adaptive - profit model changes brought revenue crisis. Modern newspaper has more than 200 years of history, in the production process and the way revenues already has a very good system and we are currently faced with IT triggered the third industrial revolution, the revolution will make many areas of social production reconstruction