analysis- advertising effectiveness analysis of three key points（分析-广告效果分析的三个关键点）.docVIP

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analysis- advertising effectiveness analysis of three key points（分析-广告效果分析的三个关键点）.doc

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analysis- advertising effectiveness analysis of three key points（分析-广告效果分析的三个关键点）

Analysis: advertising effectiveness analysis of three key points (Research papers Download News) Many people when doing web analytics consulting, advertising effectiveness analysis hopes to do so to maximize the effectiveness of online advertising. Indeed online advertising with traditional media advertising compared to advertising effectiveness assessment of the relative easier by a number of web analytics tools are easy to grasp, after the publication of the advertisement how many people have visited the site, how many people completed a data conversion applications such as advertising and purchasing brought results. In reality, many people who worked hard to do the advertising effectiveness analysis, but yet failed to achieve the desired results abound, why do the advertising effectiveness analysis often still can not achieve the desired goal? The reason is simple, because there is no advertising effectiveness analysis based on optimization measures undertaken discussion and practical action, no real action advertising effectiveness analysis is no meaning. Key Point 1: Using Web Analytics to make marketing campaign conversion process visualization Probably because the site in poor condition. Here is my previous company network with a digital marketing director conversation. Although the published advertisements and marketing activities, but the effect has not been very satisfactory indeed. In order to enhance the effect of advertising, advertising agencies recommend him LPO (landing page optimization), but he was not sure whether this approach effectively so come to me for advice. The competent to accept the advertising company’s advertising analysis report, but this report also analyzes the statistics of various media to attract only the number of visitors and the number of final conversion only. So I made a program, you should first clear about the use of web analytics website the status quo, as shown, so that the transformation of