analysis- advertising technology industry marketing is crazy integration（分析-广告技术产业营销是疯狂的集成）.docVIP

Analysis: advertising technology industry marketing is crazy integration Free Paper Download Center News: In the past two years, if you look at the advertising technology industry, you will find a lot of things happened in this industry. The industry consolidation companies are crazy, there have been acquisitions news broke. First look at several technology advertising industry in several important acquisitions us: August 2013: Millennial Media to spend $ 225 million acquisition of Jumptap; September 2013: Twitter to spend $ 350 million acquisition of MoPub; January 2014: Facebook spend $ 500 million acquisition of LiveRail; May 2014: Google acquired Adometry, unpublished price; July 2014: Yahoo acquisition Flurry, the purchase price at between 2-3 billion; Rocket Fue August 2014 to spend $ 230 million acquisition of [x + 1]; September 2014: Millennial Media to spend $ 108 million acquisition of Nexag; November 2014: Yahoo spent $ 640 million acquisition of BrightRoll; March 2015: Rubicon Project to spend $ 122 million acquisition of Chango; March 2015: Flipkart acquired AdIQuity, did not disclose the specific amount; March 2015: Cheetah Mobile to spend $ 58 million acquisition of MobPartner; March 2015: AppNexus spend $ 100 million acquisition of Yieldex; March 2015: rumors that Google will acquire InMobi. The acquisition of the list will continue to change as time goes on longer, but I have one thing I want to point out: advertising technology industry is currently like crazy integration. In fact, this is a sign of madness in advance of consolidation, as large companies increasingly understand the potential opportunity of the Internet, and Internet advertising can bring them, and they began to look on the Internet advertising technology that is being developed for small businesses, by way of acquisitions to enhance their strength. People can question raised by this trend are: ‘Why is this integration will occur wh