analysis- marketing who is who actively influence（分析u2014u2014营销谁是谁积极影响）.docVIP

Analysis: Marketing who is who actively influence Research papers Download News: Last night, listening to the teacher lecture Kong Fan any school in the self, the feeling is a lot of teachers of Chinese Kung Fan-marketing consulting industry leader, one of China’s first batch of ten planners, service more than 200 well-known enterprises. should be considered marketing people. the theme of his speech is the essence of business lt;lt; gt;gt;, where according to the teacher’s lecture, I recorded some bit of perspective and my understanding here for everyone to share. because it is my personal understanding, So there will inevitably be biased if there is help for you, it is the teacher’s knowledge of the hole, where if you think there is an error, it must be my understanding is wrong. 1 In the Internet era, the traditional marketing behind it? Across the Internet, many traditional companies a little anxious, worried about their outdated marketing, development behind the times. Meanwhile, some large Internet platform companies, while in the traditional marketing study, because these Internet companies how to do their own platform Marketing This phenomenon is very interesting. No matter how the development will not change the essence of marketing, from product, price, place, promotion of 4P will not change, but in the Internet age, so the role of the consumer has changed and some products are participating together by the consumer, Or is generated so that consumers feel themselves involved in the future such as millet phone has carved Lord sirloin learn the truth. Will not change the essence of marketing: marketing initiative to influence who is who. 2 What consumers really cheaper? Consumers appear to be cheaper, but in fact, the consumer is to look for a bargain. Many people mistakenly think that consumers need cheap, so again the price war when things cheaper online than offline point, regardless of the value of how consumers feel an advantage.