analysis- millet grow nothing to do with the internet retail enlightenment thinking（分析-小米成长与互联网零售启蒙思想）.docVIP

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analysis- millet grow nothing to do with the internet retail enlightenment thinking（分析-小米成长与互联网零售启蒙思想）.doc

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analysis- millet grow nothing to do with the internet retail enlightenment thinking（分析-小米成长与互联网零售启蒙思想）

Analysis: millet grow nothing to do with the Internet retail enlightenment thinking (Research papers Download news) millet growing rapidly, the limelight is healthy, is one of the most dazzling star. Sales of 12.6 billion years ago, last year 31.6 billion in the first half of this year 33 billion, three-year increase of over 150% continuous. In the first half of this year, millet smart phone shipments jumped first in the country, the market share of 14%, for the first time more than Samsung and Apple. From birth to nearly $ 40 billion valuation, millet in just four years, so the ‘Internet speed’ is no doubt that recession mire retailers envy jealous hate. From growing millet, the retail business, what insights can be gained? Old laugh that retail businesses should learn is not the most enigmatic of the Internet thinking, nor is the controversial ‘hunger marketing’, but a real three things: People First low-cost, interactive services and new media marketing. PFP cheap Some people say that redefined the smart phone millet, millet was also said to be the ‘price butcher’, in fact, are means millet pursue ‘high-cost’ strategy. Millet rapid rise may be many reasons, but the most fundamental and crucial The reason may be that it’s low quality. millet had a record 15 minutes of mobile phones sold 500,000 records, high cost is undoubtedly the creator of this miracle. I heard millet 4 configuration, performance roughly iPhone5S, Samsung S4, millet 4 price 1999 yuan, while the price iPhone5S of roughly 5000 yuan, the price of Samsung S4 is about 3200 yuan, millet only 6 percent of Samsung, Apple about 4 percent, while millet 3 has dropped to less than 1,500 yuan, red rice dropped to 699 yuan, the discount rate is so large, naturally very ‘lethal.’ In the harsh market environment, climate index fell moment, luxury goods, jewelry, gold and other luxury goods sales showed double-digit decline, learning millet ‘high cost’, the implementation of low-co