analysis- millet can teach traditional enterprises 6 innovation law（分析-小米可以教传统企业6创新法律）.docVIP

Analysis: Millet can teach traditional enterprises 6 Innovation Law 3 millet and millet millet released smart TV, conference crowded crowded scenes, various fans screaming and clapping, once again hunger marketing campaign, let millet technology once again become headline news. The past few years into the territory of the traditional manufacturing industry, relies entirely on the Internet and sold billions of successful enterprises, only millet do it, although there are many companies rely on the Internet to inject new genes, but it does not seem so bright millet. So, the traditional enterprise in the end you can learn what to do millet? 1, the consumer pain points enlarge and stimulate consumer demand to solve pain points. Millet into the mobile phone market, the definition is the ‘enthusiast mobile phone’, in the past only geeks would go to deliberate pursuit of experience, millet be improved, and shouted slogans guide consumption for a variety of consumer products seemingly superfluous detail improvements, in the traditional enterprise view, are some of the superfluous thing, but millet has guided consumers to pay attention to it. Millet products did not reach the subversion of the state, but but to rely on the details of the micro-innovation, the real resolve consumer pain points, so that consumers themselves can ignore pain points, as consumers concerns. Inspiration: Innovation is not overwhelming, but your real scenes into the lives of consumers, from the consumer’s point of departure pain, pain points will become a new experience. 2, consumer opinions communities, real-time capture consumer demand, so that consumers participate in creating traditional businesses understand consumer demand, often with ‘lag effect’, such as product listing, to understand whether the consumer satisfaction feedback is very slow the past few years there are many traditional companies are trying to build online consumer communities, hoping to capture the consumer’